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The Project

WHY (THE NAME) PAPAVER?

Papaver (NL and Latin), Coquelicot (FR), Poppy (ENG).

A bio-indicator plant, the poppy is a fighter for biodiversity!

Long associated with renewal and resilience, this flower does not tolerate pollution, and therefore it will only be found in lands protected from chemical harm.

The poppy is an inspiration for our challenge: robust and elegant, the poppy stands out in an environment, it does not compromise. It is also the expression of our desire for diversity thanks to its multitude of colours.

Papaver is a challenge that is carried out around a genuine desire to change things, taking into account the respective social, ecological, economic or sustainability sensitivities of Robin, Stéphanie and Yann, and their own values.

A CHALLENGE THAT UNITES

Stephanie-schramme

Stéphanie Schramme

“A desire to be enterprising, to reconsider the way we consume: quality, good and Belgian.”
Logopedist, expert in mental management and functional disorders and entrepreneur.

Yann-Verstraeten

Yann Verstraeten

“Bread, the basis of our diet, as a vector for change”.
Advisor on European policies relating to the fight against climate change, safeguarding biodiversity, sustainable finance and business.

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Robin Claessens

“What if a company's success wasn't the size of its 'bottom line' but its quality and, above all, its impact on its value chain?”
Banker, investor, consultant and entrepreneur.

Lara

Lara Claessens

We initiate the action.
No more speeches or sterile debates,
Let’s go for it!

WHY?

  • We refuse to accept the status quo.
  • We want to act differently.
  • We want to prove that it is possible to do business in a profitable and sustainable way.
  • We want to inspire and guide other businesses.
  • We are driven by the desire to do what is right for the planet, for people.

WHAT?

A place that brings together seasonal and local neighbourhood gastronomy with artisan bread and a workshop space, all in a musical atmosphere: Delicious, Healthy, Good for the Planet and Good for the Heart.

HOW?

By focusing our efforts on the experience of our fans, your experience; by bringing together complementary activities and experiences in the same place.

Our approach is guided by the NESO charter:
Nature Energy Social Origin.

THE NESO APPROACH

Approach designed by the “Nature et Progrès” Federation (association in France). It serves as a guide for us to enable transparency between producers and consumers.

HOW DO WE APPLY THE NESO APPROACH?
SOME EXAMPLES:

Papaver-nature

NATURE

Papaver will be using:

  • Flours milled in Belgium from wheat harvested by farmers based in Belgium who practise bio-regenerative agriculture
  • Seasonal fruits and vegetables, locally produced, of varieties adapted to the region and from an agriculture that respects nature
  • Meats from respectful agriculture.
Papaver-Energy

ENERGY

Our goal is to produce at least 60% of our energy needs.

  • Construction of a flat roof to install as many solar panels as possible
  • Feasibility analysis to combine solar panels, batteries and vegetable oil generator;
  • Green roof to cool the environment of solar panels and improve their productivity.

And to be self-sufficient in water consumption.

  • Installation of rainwater recovery tanks and a water filtration system such that it can be reused in the kitchen and bakery
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SOCIAL

  • All participants in the Papaver value chain can get involved thanks to the Cooperative status: You are Papaver!
  • It is an inclusive + collaborative organisational approach.
  • A commitment to hire at least 2 long-term unemployed persons.
  • A place of conviviality: we drink, eat, move, rest, train, learn, share…
  • Where you will discover the “Café Suspendu”.
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ORIGIN

  • We celebrate Belgianness.
  • Without inappropriate patriotism or protectionism, we highlight Belgian products, terroirs and talents.

HOW?

  • Our goal is to spend 95% of our income in Belgium.

PROJECT EVOLUTION

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Lara
Lara

LARA CLAESSENS

I am 41 years old, I live in Brussels, but spent my childhood in Africa.
I am a travel and an animal lover. My main hobbies are dancing, walking and reading.
There is an African proverb saying that “alone we go fast, together we go further”; I am a strong believer in the power of human and nature solidarity to build a better world which will protect and respect our beautiful environment. So let’s do this together!
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ROBIN CLAESSENS

I’m a firm believer in always doing better, if only a little.

My background is intriguing: born and raised in the Congo, I finished school and university in Belgium, with an university exchange in Medellin, Colombia, a career in banking, finance and investments in London, and my return to Belgium after 20 years in the UK to be close to those I love.

I have managed a chocolate factory and am a board member of a mill.

My daughter Thelma, 17, is my Instagram and Tik Tok coach.

These experiences and a somewhat nomadic life have helped to shape the person I am: a biker, a traveller, an ultra-sporty person, a fighting love of nature and its protection, a visceral sense of family, a passion for music (with no skills as an instrumentalist), I’m hyper-demanding and sometimes prone to tyranny – Mobutu is my nickname ;o).

I’m embarking on the Papaver project convinced that we need to do better. My aim is to show that we can: undertake, hire, manage, cook, eat, interact… better. And make peanut butter ;o).

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YANN VERSTRAETEN

My name is Yann. I’m 37, married and the father of 2 adorable little girls, Hélène and Anna, who are growing up in Hoeilaart and whom I take everywhere by bicycle. A lover of nature and a real gourmet, I became passionate about bread ten years ago when I met a friend who has remained faithful ever since. I love the textures and many flavours of bread, and above all I love being able to share it with those around me. I’ve always wanted to make our economy more resilient and respectful of nature. The idea of a place that strengthens our social ties around the pleasures of life with a real impact on the environment has been growing in my mind for a long time. What a joy to finally be able to make it happen with such a great team and where I live!

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STÉPHANIE SCHRAMME

I’m 34, live in Brussels and have roots in Belgium, Brazil and Italy.

I love travelling, photography, squash, hiking, music, concerts, theatre, reading, art books and cooking.

I have vivid childhood memories of traditional cooking bringing people together: my grandmother’s cherry pie and the port she brought with her every Sunday, my mum’s pasteis de nata, chouchous and fritters, Sunday evening crêpes, chocolate fondant and spaghetti bolo with my cousins, the ice cream man who passed by in the street, tarts made with fruit from the orchard.

So many emotions that I dream of transmitting and perpetuating via Papaver.